Our story

The UK's largest independent fragrance retailer

A fast-moving, omnichannel business with ambitious growth plans — more stores, more brands, a growing beauty offer and international markets ahead.

216

Stores across the UK

700+

Fragrance & beauty brands

25m

Customers served a year

240k

Five-star reviews on Feefo

Thirty years of making fragrance accessible

Established in 1994, we're a fast-moving, dynamic business with ambitious growth plans. Those plans will see us continue to grow as the leading fragrance destination, increasing our brand portfolio while expanding into international markets.

We have our sights on expanding our beauty offering, building on our successful subscription service scentaddict and growing TFS Membership. Having just moved into brand new state-of-the-art offices, we have plans to grow our store estate again. There has never been a better time to join us.

FQ, Trafford Park
Our milestones

How we got here

1994
The Fragrance Shop is born.
2004
Our website launches.
2007
TFS starts trading online.
2008
We reach 100 stores.
2016
New era: purchased by Sanjay Vadera MBE.
2017
We reach 200 stores.
2020
scentaddict subscription launches.
2021
Fragrance Match quiz launches.
2022
TFS Membership launches.
2023
We move into FQ, Trafford Park.
What we stand for

Our values

Passion

We care passionately about our products, our customers and our success.

Innovation

We're creative, open-minded, and we drive continuous improvement.

Expertise

Highly trained, customer-centric and thirsty for knowledge.

Simplicity

We don't overcomplicate. We like to keep it simple.

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